WORK
CLIENT
DATE
Voie 15
Rotondes
2023
When designing the graphic elements, we were inspired by the pictograms found on trains and railway tracks. They were photographed, traced, printed out very small and enlarged manually on a photocopier. Then scanned in again. This analogue distortion resulted in the visual language of this identity. These forms were then used to create a wide range of variations for the required flyers, posters etc. We deliberately left everything white and only as an outline in order to draw an additional reference to colouring books and thus encourage the audience to become active themselves.
