Identity design for Voie 15, created for the opening of the new train track at Luxembourg Station. To mark the occasion, the cultural centre Les Rotondes set up a life size participatory white platform installation where visitors were invited to draw and write. The graphic elements were inspired by the pictograms found on trains and railway tracks. These symbols were photographed, traced, printed at a small scale, then manually enlarged on a photocopier and scanned back, creating a distinctive analogue distortion that mimics the irregularities of hand drawn lines. This approach gave the identity a tactile, handmade quality reminiscent of colouring books. The system was applied across a variety of materials, including flyers and posters, with all elements deliberately left white and outlined to encourage audience interaction and creative contribution.
